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Headline Sponsor Metro Free European Fantasy Football 2010

Provided by Metro (Associated Newspapers)
Unique opportunity to be the headline sponsor of the online European Fantasy Football game hosted on Metro.co.uk

Tell us about the Opportunity / What is it?

Great opportunity for a brand to be the headline sponsor of the European Fantasy Football a fun and interactive game for all Metro.co.uk visitors. This is a fully integrated mulit-media partnership involving Metro, Metro.co.uk, Metro Fantasy Football Database and Metro.Mobi. We recruit through editorial pieces in paper, display adverts as well as ¼ page advertising Sport and potential front cover flashes. The package includes full branding and sponsorship. We are open to working with brands to deliver a package that achieves your objectives.

What is the Marketing Objective?

Brand Awareness, Building affinity with sport, Building Loyalty with current consumers

How does it work?

The interactive game is free to play on metro.co.uk and is being promoted through the Metro paper and online. £10,000 up for grabs; £100m fantasy money; 11 players & 1 sub, captain earns double points; Easy registration; Up to 5 teams per person; Up to 5 mini leagues and 40 free transfers across the group and knockout stages.

Who's used it in the past?

Coors Light have used this sponsorship opportunity in the past.

Features / Benefits

This is a unique opportunity to be the headline sponsors of one of the biggest FREE Fantasy Football games. You can work with the team to maximising engagement with all types of players and within the newspaper. The team at Metro are highly experienced. The sponsorship opportunity focuses on integarting the client in to the fabric of the game.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kABC1 18-44 year old city dwellers. Urbanites.
16 - 24
25 - 34
Male
AB
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Dec 09BUILD AWARENESSSPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / FOOTBALL
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