This idea is archived

Health Club Info Channel

Provided by Gym Screen Media
Gym Screen Media have advertising slots available all year in Virgin Active, David Lloyd, JJB and Total Fitness Health Clubs.

Tell us about the Opportunity / What is it?

National companies can target audiences at a local level utilising health club branded information channels throughout the UK. Your message will playout across 170+ sites to an affluent and captive audience, alongside individual club branded information, current affairs updates and entertainment updates. Typical 30 second slot played 6 times an hour achieving high impact in a relaxed and stress free environment. To view sponsorship opportunities for this channel please view other opportunities by Gym Screen Media.

What is the Marketing Objective?

Build Awareness, Promote special offers or events and maximise your campaigns potential with targeted solutions. The info channel provides a unique opportunity to target specific audiences by TV regions, Cities, Club Brands or especially hand picked sites designed to fit your catchment areas.

How does it work?

Gym Screen Media broadcast a network of information channels throughout health clubs in the UK. Scheduled programming of club branded information, class timetables, news & entertainment updates provide advertising slots to target localised audiences within your catchment areas. In-house production and editing facilities allow us to design tailored advertising solutions to match your briefs and objectives. Incentivised messages allow key measurements on ROI allowing you to prioritise your campaign planning and buying.

Who's used it in the past?

Volkswagen Granada Regional Campaign, Renovo Granada Regional Campaign, PHD Nutrition (Health Supplement) North East and London, Magnum Furniture Granada Regional Campaign,

Features / Benefits

Captive audience networks offer a unique opportunity to reach your target market when they are relaxed and perceptive. "...due to the release of endorphins during exercise, people experience a heightened state of awareness - making messages delivered on screens even more powerful..." Dipsticks 2007

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k55% Female, 45% Male, 73% ABC1, Monthly footfall 7.2m
16 - 24
25 - 34
35 - 44
Both
ABC1
OUTDOOR / DIGITAL OUTDOOR
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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