This idea is archived

Heat - Sponsor the A list Star Style Pages!

Provided by Bauer Media
Heat is the hip, weekly gossip magazine for the cool 20 something offering the best in entertainment and celebrity news first.

Tell us about the Opportunity / What is it?

Star Style in Association with…..Sponsorship. Each week the Star Style pages in heat feature A-list stars along with how to get their key look, top make up tips, beauty fixes, products and loads more. This content gives us a plethora of opportunities to position a potential client as the hero product. The potential client would also have the chance to provide a style tip of the week!

What is the Marketing Objective?

This level of ownership will not only give optimum endorsement but also generate the perception that you play a valued part to these pages and Heat itself. Sponsorship builds reader awareness (in the same way as regular features do) and maintain a sense of continuity and authority.

How does it work?

·Branding and logo ·Strap line to establish depth of message and product link ·Product visuals, and pack shots. ·Product information and tips ·Competition element to text in and win

Who's used it in the past?

Sponsorship of Star Style would be a media first. In terms of previous sponsorship Orange have taken it within our reviews section when promoting Orange Wednesdays.

Features / Benefits

Heat is the hip, weekly gossip magazine for the cool 20 something offering the best in entertainment and celebrity news first. Heat is the first of its kind of celebrity magazine; the Heat reader is passionate about the magazine, reading it cover to cover and buying it every single week. The magazine is brimming with tongue-in-cheek humour and Heat's trademark Irreverent style. Heat provides complete package to what a girl wants; as well as style and gossip, it also guides her through the best in TV, music, films and DVDs.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k18-34 urban, fashion conscious adults
16 - 24
25 - 34
Female
AB
ABC1
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDESPONSORSHIP / MEDIA
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