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Ice Road Truckers 2 - UK EXCLUSIVE on The History Channel

Provided by Sky Media
An opportunity to sponsor the UK Premiere of ICE ROAD TRUCKERS Season 2 on The History Channel, this October '08.

Tell us about the Opportunity / What is it?

Ice Road Truckers is a series that reveals the virtually unknown occupation of ice road trucking - one of the world's most dangerous jobs. The previous series was hugely successful, attracting the largest audiences to The History Channel with up to 160,000 viewers per episode. This opportunity is for an advertiser to create a unique and exciting association with Ice Road Truckers 2. All episodes aired could be branded as 'Product X - in association with ICE ROAD TRUCKERS 2 on The History Channel' within the credits to add cohesion to the package. Find out more...

What is the Marketing Objective?

The History Channel will be spending approximately £500,000 on marketing to promote the series which will run online, outdoor, broadcast promotional spots and in magazines/newspapers. A brand's logo could be added to all marketing material as part of the sponsorship package.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kUp to 160,000 viewers per episode
25 - 34
35 - 44
Male
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL27 Oct 08 - 30 Oct 08BUILD AWARENESSSPONSORSHIP / MEDIA
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