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Kiss - Sponsorship of Drive Time Show

Provided by Bauer Media
The number one drive time show for 15-34s for London commercial radio.

Tell us about the Opportunity / What is it?

Ownership of Monday-Friday, 3-7pm on Kiss 100 FM in London and Kiss Digital nationwide. The show is fun, cheeky and cutting edge with bundles of character, epitomising Kiss brand values. Robin Banks is infamous amongst young London for his energetic personality, creating great talkability for your brand. Kiss offers ownership of a unique drive time show with loads of laughs and interaction - the number one show in London for 15-34s.

What is the Marketing Objective?

Sponsorship of Kiss drive time will associate your brand with a market leading, young, energetic show, unique to the marketplace. Bind your brand into the fabric of the station, and build an association over time. Communicate your brand messages in an under the radar way.

How does it work?

A sponsor will receive 3 sponsorship credits per hour 3-7pm each day Monday-Friday. In addition to this, your brand would be associated with the character and banter of the show. Integral drive time promotions are included to use at tactical times throughout the sponsorship to create additional awareness and impact.

Who's used it in the past?

Thorpe Park sponsored the show during their open season for 8.5 months from March 2005. Campaign research shows that the advertising performed well in terms of bringing listeners closer to the brand and two thirds of our listeners said that it had encouraged/would encourage them to visit Thorpe Park. This campaign was a finalist in the Media Week Awards 2005.

Features / Benefits

This opportunity can be tailored to meet your needs. An ideal opportunity to connect with a large number of young Londoners at the end of the working day. Great opportunity to bring a brand/product alive on air and extend the association off-air with online, red button, SMS etc. Unique and priceless benefits through longevity and interaction.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1,079,000 15 to 34's in London weekly
16 - 24
25 - 34
Female
Male
AB
ABC1
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearINCREASE LOYALTYSPONSORSHIP / MEDIA
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