This idea is archived

Mobile Coupons Straight to Consumers Redeemable Nationwide

Provided by The Light Agency
SHOP SCAN SAVE a mobile discount club which eliminates mal-redemption and targets consumers with money off mobile coupons.

Tell us about the Opportunity / What is it?

SHOP SCAN SAVE launched September '07 in over 12,500 retailers, including SPAR, Texaco, Londis, Costcutter, Bestway, NISA and over 9,500 independents. The consumer proposition is simple - they save money on their shopping. SHOP SCAN SAVE members received targeted offers via SMS during each promotional period. Our technology allows to track redemption including who, where and the time/date in real-time. The technology also eliminates mal/mis-redemption.

What is the Marketing Objective?

Targets consumers on their current shopping behaviour. Each campaign is bespoke to the brand whether it is driving trial, volume, sales or

How does it work?

The consumer opts in by texting CLUB to 62111 and receive a unique membership ID in the form of a barcode. Targeted offer lists are then sent via their mobile phone.

Who's used it in the past?

Mars, P&G, Red Bull, Coca-Cola Enterprises, Danone Water to name a few.

Features / Benefits

SHOP SCAN SAVE increases spend and basket size per consumer by upselling and driving trial. SHOP SCAN SAVE stimulates commercial growth by targeting customers at the right time with a relevant message to their mobile. Eliminates mal-redemption. Provides redemption data to develop communication strategies with redeeming consumers.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAll consumers
25 - 34
35 - 44
45 - 54
Female
Male
ABC1
MOBILE
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIALDIRECT MARKETING
SALES PROMOTION
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