MTV Events 2017 - Event Sponsorship and Partnership Packages
Provided by Sky Media
MTV Events 2017 - a fantastic opportunity for your brand to be associated with sellout music events!
Tell us about the Opportunity / What is it?
With a strong heritage in putting on sellout music events. MTV's 2017 events line up promises not to disappoint. From chart topping pop acts at MTV Crashes through to world class DJ talent headlining our Club MTV events. The events are a perfect opportunity for your brand to partner with MTV and speak to a highly engaged, music loving, millennial audience.
- MTV Crashes Plymouth (July) - 60,000 attendees
- MTV Crashes Gibraltar (Sept) - 24,000 attendees
- Club MTV Derry (Sept) - 12,000 attendees
- Club MTV Swansea (TBC) - 15,000 attendees.
What is the Marketing Objective?
The objective is to maximise the sales of your product and service.
The events provide a great opportunity for your brand to create relevant content which can be seeded out across multiple platforms both during and post the event as well as a strong association with the MTV brand. Other opportunities include:
- TV Sponsorship
- Branded content
- OTG activation (including sampling)
- Digital and social support
- Licencing opportunities (including on pack).
How does it work?
Through an initial consultation we will work with you to identify your key campaign objectives including understanding your product, your target demographics, how you want to reach them, why you want to reach them and when you want to reach them.
Using our capabilities and the resources at our disposal, we will be able to collaboratively deliver and execute a dynamic and innovative campaign.
Who's used it in the past?
Please contact Sky Media for details of previous advertisers.
Features / Benefits
MTV viewers are energetic, sociable festival goers who are extremely active on social media - making social a key platform for this audience.
When asked what activities they like to do in Summer - 58% of MTV viewers said they like to attend music festival in comparison to 21% of non-viewers.
The MTV brand is a strong influence on viewers opinion -34% agreed they think more positively about brands when they are promoted on the MTV channel and 40% felt MTV are more likely to promote the brands they like.