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Multi-platform Competitions with the Argos Consumer Database

Provided by Argos
An opportunity for brands to reach consumers through running competitions aimed at Argos' award winning database.

Tell us about the Opportunity / What is it?

This competition package offers brands exclusive reach to select groups of consumers, fully opted in and targetable for your campaign objectives as well as an opportunity for deeper engagement. Argos is the UK's number 1 high street retail website and the UK's number 1 multi-channel retailer.

What is the Marketing Objective?

With our highly engaged customer database we can reach large volumes of consumers with your bespoke competition. Using a variety of media and targeted at exactly the audience you want using trackable media.

How does it work?

We offer clients a bespoke package which can include online banners, bespoke emails, static pages and social media advertising. We offer email targeting through the use of customer analysis, geographic segmentation, mosaic analysis and products links, so you can target by sector i.e. health, clothing, technology, sports and more.

Who's used it in the past?

Previous successful users of this fantastic media opportunity are Pure Radio, Braun, Bosch, Hotpoint, Visa and many others.

Features / Benefits

With one of the largest active databases in Europe, Argos allows brands massive customer reach, fully targetable for campaign requirements. Our consumers are a true reflection of the UK population but also have a a very high AB demographic, as well as family with children. Our bespoke emails receive open rates of over 17% and click through rates of over 19%. We offer full tracking, reporting and analysis on all email campaigns.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kABC1 adults with families.
16 - 24
25 - 34
35 - 44
45 - 54
Female
Both
ABC1
Main Shopper
Kids HH
ONLINE
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearDIRECT RESPONSESHOPPER MKTG
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