This idea is archived

Nat Geo Wild Channel Sponsorship

Provided by Sky Media
The opportunity exists to become the sole prime-time channel sponsor for a new channel due to launch on March 1st - Nat Geo Wild

Tell us about the Opportunity / What is it?

Building on the success of the National Geographic core channel and the recent launch of the HD channel, March 2007 sees the launch of Nat Geo Wild, a brand new channel dedicated to the very best in wildlife programming. Sky Media & National Geographic Channel are happy to offer the opportunity to sponsor all programming on the channel. All the programming could be branded as ‘Product X – with Nat Geo Wild’ within the credits to add cohesion to the package. This also means that the same sponsorship credits can be used for each show if required.

What is the Marketing Objective?

Brand building and awareness

How does it work?

This is a sponsorship opportunity consisting of the following; opening and closing credits -2 x 10" (seconds) per show, plus break bumpers (2 x 5" seconds per break). A six month sponsorship deal would deliver 2,184 x 10" (second) opener/closers and 6,552 x 5" (second) break bumpers. Programming will air during primetime, (18:00-24:00) seven nights a week.

Who's used it in the past?

This is a brand new opportunity with no previous associations. Be one of the first to create a commercial presence with the brand new channel.

Features / Benefits

Create an association with some of the nations favourite pastimes, wildlife and documentaries. National Geographic offer highly respected, intelligent, innovative, integrated cross-media branding strategies to satisfy your brands and consumers needs. Build brand awareness with an interested, niche “choose to watch” audience. The main National Geographic Channel has seen strong ratings growth year-on-year, with a 20% audience increase over the past 12 months.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k6 Month Reach (000s) = 3,073 Inds, 1,491 Abc1 Ads
25 - 34
35 - 44
Female
Male
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIALSPONSORSHIP / MEDIA
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