This idea is archived

New Outdoor opportunities to advertise to the over 50s market

Provided by Clear Channel
Use Outdoor to target the 21 million who make up the over 50 population in the UK.

Tell us about the Opportunity / What is it?

Today's 50+ population are savvier, sharper and fitter than their predecessors. With expenditure among over 50s exceeding the UK average by 11%, the 50+ population are ready to spend their hard-earned cash! Outdoor can be used to enhance recency, and target this group close to the point of purchase.

What is the Marketing Objective?

Build awareness, enhance recency, target over 50s close to the point of purchase.

How does it work?

We have identified two different tribes within the over 50s market: the Active Indulgers and the Comfortably-off Seniors. Target Active-Indulgers on our outdoor sites situated near to the cultural venues they visit, such as art galleries and theatres. Comfortably-off Seniors can be reached by advertising on our 6 Sheets and billboards located in their local neighbourhoods and communities, and as they go about their regular routines.

Who's used it in the past?

Please contact Clear Channel for more details of brands that have used the over 50s advertising solutions.

Features / Benefits

- At any point throughout the day an average of 6.5 million over 50s are out and about. - Clear Channel's sophisticated planning tools enable us to target the this market at key points during their daytime and evening activities. - The 50 plus tribe solutions are designed to showcase what can be done. - We can of course create solutions tailored to individual clients' needs.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details50+,Over 50s, ABC1, Socio Economic level 1-2-3
55 - 64
65+
Both
All
Retired
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESS
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