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New to radio? Tailor made Ideas for new products

Provided by Global Radio
Test market opportunities across the Chrysalis Radio portfolio for new brands to radio

Tell us about the Opportunity / What is it?

Chrysalis Radio welcomes the opportunity to introduce new brands to radio and will work with clients to ensure that their first experience of radio / Chrysalis is a pleasant and rewarding one.

What is the Marketing Objective?

There are number of options available, most of which can be tailored to suit target market, budget and objectives dependent upon the brand.

How does it work?

The options range from commercial airtime, award winning creative, targeted sponsorship and promotions, off air, mobile and web activity, bespoke research and integated CRM initiatives, all of which are accountable and can be measured against ROI.

Who's used it in the past?

A number of clients have taken advantage of the test market opportunites, including Page and Moy, California Raisins and Danone Shape Water.

Features / Benefits

Completely bespoke ideas making the most of the radio medium. A good introduction to the use of radio for brands unfamiliar with the medium, backed up by research to quantify the effect of the activity.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
25 - 34
35 - 44
Female
Male
AB
ABC1
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBRAND ATTITUDEEXPERIENTIAL
SPONSORSHIP / MEDIA
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