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New Woman - Makeover Marathon

Provided by Bauer Media
Interactive reader makeover event targeting women aged 25 - 35 with Cross Media opportunities.

Tell us about the Opportunity / What is it?

An exclusive afternoon/evening for New Woman readers to be pampered from head to toe, courtesy of New Woman and a chosen partner. The event will have: ·A fashion show for all shapes and sizes ·A stylist corner ·A life coach corner ·A personal trainer ·Beauty sections for nails, facials, hair, massages ·Fashion section ·An opportunity to win a fantastic prize on the day

What is the Marketing Objective?

Brand awareness Trial of product

How does it work?

Sponsorship will run in-mag inviting readers to the event. Readers will then pay for tickets to this exclusive event, which will target women, aged 25 - 35. There will be New Woman fashion and beauty teams plus experts from the sponsor on board to offer advice and makeovers for our readers. Currently, we have no set date for Makeover Marathon - we will launch to tie in with sponsors request.

Who's used it in the past?

This is a new opportunity.

Features / Benefits

This opportunity can be tailored to meet your needs. -Access high spending women face to face -Encourages trial of your products -Research opportunity

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kIntelligent, independent women aged 25-35.
25 - 34Female
AB
ABC1
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIALEXPERIENTIAL
SPONSORSHIP / MEDIA
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