This idea is archived

Night at the Museum film- Promotional opportunities

Provided by Twentieth Century Fox Ltd
Link your brand to this fanciful family film with it's all star cast and magical story.

Tell us about the Opportunity / What is it?

A chance to partner the film, Night At The Museum which follows a night guard at the Museum of Natural History who, on his very first night at work, begins to see the exhibit come to life. His son, who is reluctant to believe his father’s fanciful tales, begins to see him in a new light when he spends a night at the museum and discovers his father’s amazing world is real!

What is the Marketing Objective?

Link your brand to this fanciful family film with it's all star cast and magical storyline!

How does it work?

Partner with Twentieth Century Fox, a leading International flm distribution company, on A Night at the Museum. Engage a broad audience with bespoke promotions tailored to your needs - anything from a simple on-pack promotions to a fully integrated campaign. Please contact us to discuss further promotion opportunites for your brand.

Who's used it in the past?

This is a new licensing and sales promotion opportunity. However, the assocation with films is a long established and successful mechanic. Famous assocations include, Star Wars with Pringles (on-pack promtion, tv campaign)

Features / Benefits

Featuring an Award winning case including; Ben Stiller, Robin Williams, Mickey Rooney, Dick Van Dyke and UK comedian Ricky Gervais. Directed by World renowned Shawn Levy (Cheaper by the Dozen, Pink Panther) Film association is a proven way of driving sales. Companies have seen significant sales increase when they've used movie association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsTargeting kids and families following success of the book
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Dec 06 - 31 May 07BUILD AWARENESSSALES PROMOTION
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