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Nov/Dec Christmas issue of Source Magazine

Provided by John Brown Media
Christmas at John Lewis - one off spectacular issue with Mr & Mrs John Lewis from Christmas Eve to Boxing Day.

Tell us about the Opportunity / What is it?

The theme for Christmas 08 is Mr & Mrs John Lewis from Christmas Eve to Boxing Day, with a one-off spectacular change to the Flatplan creating a 30+ Christmas style section: This section would combine lifestyle photography featuring a family at home and cover fashion, beauty, home and food. The layouts would combine these images with cut-out photography of gift ideas, decorations and other essential items. From gifts for you to gifts for him and her. Armani, Ford, Samsung and D&G have already signed up,

What is the Marketing Objective?

Target the John Lewis and Waitrose customer specifically, but this customer also isolates a broad group of AB consumers - something that Cunard, St Luica and Ford have capitalised on.

How does it work?

The magazine speaks to a discerning audience of 35+ AB Women intelligently. Recent Dipsticks research shows that the audience values the intelligent conversation, dialogue that can be had with Source magazine - this is an invaluable and extremely cost efficient way to access the backbone of middle England in an beautiful environment, with extremely low clutter (30% max advertising)

Who's used it in the past?

From Sony to Apple, Dior to Estée Lauder, Ford to Suzuki, Neff to Hotpoint and Prada to Armani.

Features / Benefits

It's the ideal platform for launch of new products, promotion, maximize sales or simply get your message in front of a targeted affluent and discerning ABC1 audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsJohn Lewis & Waitrose shoppers ABC1 Women 35+, bi-monthly
35 - 44
45 - 54
55 - 64
65+
Female
AB
ABC1
Retired
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Oct 08 - 02 Jan 09BUILD AWARENESS
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