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Pearl & Dean Digital Cinema Offer

Provided by Pearl and Dean Cinemas Ltd
Target 16-34 year old adults with digital cinema ads - a cost effective way to get your brand onto the big screen this Autumn

Tell us about the Opportunity / What is it?

Pearl and Dean provide advertisers with innovative communication solutions to capture the imagination of cinemagoers via a wide range of both above-the-line and below-the-line media solutions. We are offering your brand the opportunity to run a four-week digital campaign, with the option of expanding this. Digital is a great entry point for new to cinema advertisers, offering national or regional presence on an entry level scale. Digital delivery means only a minimal production cost and a ten-day turnaround time.

What is the Marketing Objective?

Build awareness of your brand with a relaxed and receptive audience in an anticipatory frame of mind.

How does it work?

Your 30" commercial will be played out prior to all films on Pearl & Dean's network of 320+ digital cinema screens across the UK. Our network includes Vue, Showcase & Empire multiplexes as well as digital screens at independent cinemas such as the Everyman and Curzon locations. The campaign will deliver a guaranteed audience of one-million cinemagoers across all of the UK blockbusters.

Who's used it in the past?

Our digital cinema package has allowed brands as diverse as Starbucks, Sony Music and The Discovery Channel to reach a huge audience in an engaging environment with a rapid turnaround time and minimal production cost

Features / Benefits

This package offers your brand guaranteed weekly admissions on all our digital screens allowing you to extend your brand onto cinema at minimal cost. The audience choose to go to the cinema and because cinema is an opt-in medium, your brand reaches a relaxed and receptive audience who are in an anticipatory frame of mind. The big screen also offers dramatic creative impact where audiences can relax and fully engage with the on-screen action.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kGuaranteed audience of 1 million cinemagoers
16 - 24
25 - 34
Both
ABC1
C2
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESS
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