This idea is archived

Primesight Eye-Q – the impact of outdoor advertising, in-store.

Provided by Primesight
Point of Sale advertising within the UK’s leading convenience stores, petrol station forecourts and major multiples.

Tell us about the Opportunity / What is it?

As the newest addition to Primesight’s targeted portfolio, illuminated advertising panels displayed directly behind counters, in-store can be used to increase sales of your product at Point of Sale. Outlets include Spar, Costcutter, Murco, Total, Bargain Booze and Wine Cellar. Campaigns can be specifically sorted by these retailers as well as by TV area and site type. This campaign also drives Primesight’s already successful 6-sheet point of sale opportunity, all of which are located within immediate proximity from the stores.

What is the Marketing Objective?

The panels are located above eye level, giving FMCG and convenience advertisers a unique opportunity to communicate to a captive audience directly before purchase, and to take advantage of longer dwell times whilst queuing.

How does it work?

The illuminated light boxes offer an additional call to action for the consumer, giving your brand maximum opportunity to be purchased within this environment. If you buy our campaign, your product sells more, is therefore stocked more and has better shelf positioning. Primesight can also provide research to demonstrate the resulting sales uplift.

Who's used it in the past?

Capital One

Features / Benefits

Primesight are already the market leaders in convenience advertising and Eye Q takes this one step further by offering convenience advertisers the chance to take advantage of the ultimate Point of Sale. Primesight have a unique relationship with store owners enabling them to communicate requests to stock your product via pre-campaign mailers, and can monitor the sales uplift during and after the campaign using our Electronic Point of Sale (EPoS) research. A wealth of longer-term opportunities to engage your audience can also be offered by EyeQ, such as Bluetooth interaction

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kReach 70% of UK population
25 - 34
35 - 44
45 - 54
Female
Male
AB
ABC1
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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