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Promote your brand on the Virgin Radio Breakfast Show

Provided by Virgin Radio
Christian O' Connell puts brands and their key messages at the heart of engaging, innovative and entertaining editorial

Tell us about the Opportunity / What is it?

Christian and the breakfast show team pioneer audience interaction and listener generated content within their show. Using their quirky style and sense of humour they work with clients to deliver a variety of commercial marketing messages which brings the brand to life; creating ground-breaking radio and compulsive listening. Barclays for example, wanted consumers to see their bank as the place to go for help with Small Businesses. We gave listeners the chance to win £15,000, courtesy of Barclays to kick start their small business.

What is the Marketing Objective?

To build awareness of your brand in an innovative way in order to engage and connect with the audience.

How does it work?

On delivery of a brief we brainstorm potential promotional mechanic ideas with the breakfast team and get these approved by programming prior to pitch. This ensures that the proposal you receive is creative and on-brief. The campaign will also receive presence on virginradio.co.uk - the website our listeners know best. The microsite will include editiorial endorsement of the promotional client, logos and clickable images that direct users through to the client site and an inclusion in our weekly newsletter which goes out to over 240,000 VIP opt-in subscribers.

Who's used it in the past?

Various clients from majority of sectors. See below for example. 20th Century Fox used Virgin Radio to promote a number of theatrical and DVD releases. The theatrical release of X Men: The Last Stand saw Christian and the team challenge listeners to identify X Men characters and decide whether they were "good", "bad" or "fantasy". The Friday final saw two listeners compete head to head live at Virgin Radio in sumo-suits in "The Last Stand".

Features / Benefits

Promotions on the Christian O'Connell breakfast show allow brands to get closer to the shows content, allowing brands to connect and engage with the shows audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kReach 2.6 million, frequency 7.8
25 - 34
35 - 44
Female
Male
AB
ABC1
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSALES PROMOTION
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