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Promotional Opportunities with new blockbuster 'Just My Luck'!

Provided by Twentieth Century Fox Ltd
Just My Luck , Lindsay Lohan's young adult romantic comedy, is set for box-office success. Promotion opportunites available

Tell us about the Opportunity / What is it?

Starring the hottest young Hollywood talent, Lindsay Lohan (Ashley) and Chris Pine (Jake) with McFly featuring in their film debut! Ashley is one of the luckiest women around, while music manager, Jake, is cursed with chronic misfortune. Until they meet at a Ball where Jake is trying to secure a record deal for his band McFly! After they swap their fortune during a kiss, Jake successfully secures the deal. Meanwhile Ashley meets bad luck at every turn. Ashley is wants to steal her luck back but when she falls in love with Jake, she has second thoughts.

What is the Marketing Objective?

Engage a broad teen audience with the hottest teen film property of 2006

How does it work?

In partnership with Twentieth Century Fox, a leading International film distribution company, we are offering the opportunity for brand association & promotional partnership and film logo usage on your brands, campaigns and promotions. Please contact us to discuss sales promotion opportunites for your brand.

Who's used it in the past?

This is a new licensing and sales promotion opportunity for this charming and “magical” romantic comedy. However, comparable partnerships that have worked in the past include; In Her Shoes with Gillette Venus Divine (on-pack promo, cross promotion with Nine West (15% off)), Nine West (In-store competition to win trip to NY, POS and cross promotion with Gillette). Legally Blonde and New Look (in-store offer, POS, windows)

Features / Benefits

Starring teen sensation, Lindsay Lohan and one of Hollywoods popular young actors, Chris Pine. It is also the UK band McFly's film debut! The film and the popular music content will draw in music and film fans alike! Film association is a proven way of driving sales. Companies have seen significant sales increase when they've used movie association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsUK box office forecast of £6m
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jul 06 - 31 Jan 07INCREASE LOYALTYSALES PROMOTION
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