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Promotional Partnership Opportunity with Transformers The Movie

Provided by Paramount Pictures UK
Producer Steven Spielberg brings an 80's cult classic to the 21st Century

Tell us about the Opportunity / What is it?

This exciting live action motion picture tells the compelling saga of the Transformers - giant sentient beings from a distant planet who must disguise their identities as cars, planes, and otherwise ordinary electronic equipment on Earth. Locked in battle for an energy source hidden on Earth, the peaceful Autobots fight the evil Decepticons who are determined to take over the universe with their technology. Integral to the plot are Sam and Mikaela, two high school students, who unknowingly hold the key to the Transformers’ elusive energy source.

How does it work?

Using technology that has taken over 25 years to develop, Transformers will feature photo-realistic CGI to seamlessly blend live action and state-of-the-art special effects needed to create these amazing characters. Paramount are offering creative support for unique promotional mechanics and original visuals for POS. There are also consumer product opportunities and a DVD release tie-in. We can work with you to form fantastic film associations using licensing, on-pack sales promotions, sponsorship, film premieres, PR initiatives etc. Get in touch to find out more!

Who's used it in the past?

This movie is a new release but previous movies have attracted companies including: Nestle, Kelloggs, O2, Burger King, Samsung, American Airlines, Bose, Ducati plus many more.

Features / Benefits

The groundbreaking special effects will be created by George Lucas’ Academy Award® winning company Industrial Light & Magic, responsible for such films as Star Wars, Jurassic Park, Pirates of the Caribbean, Harry Potter, and the Indiana Jones Trilogy. The dynamic characters will appeal to a broad audience and the brand benefits from heritage and retail success. Since 1984. The brand has consistently delivered across new entertainment mediums with nine animated TV series, a 1986 theatrical movie release, a best-selling comic book series and over 100 fan-run websites.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contra Deal
CINEMA
LOCAL MEDIA / NATIONAL
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL27 Jul 07 - 20 Jan 08DRIVE TRIALPUBLIC RELATIONS
SALES PROMOTION
SPONSORSHIP / MEDIA
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