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Rally Team Ownership at High Profile British Rally Championship

Provided by MCR Motorsport Media/Matt Cotton Rallying
Build brand awareness with 2-car Rally Team Ownership at the 2016 BRC. Branding, Naming Rights and Cross Media amplification

Tell us about the Opportunity / What is it?

MCR offer a fresh & innovative way to promote your brand through the high speed world of rallying. 2nd only to Formula 1, rallying is fast becoming the most popular motor sport medium in the world, engaging the minds & souls of millions across the globe. We offer complete ownership of a 2-car team within the high profile 2016 British Rally Championship, creating brand awareness & marketing opportunities. A range of cross platform media outlets including, digital, TV, press & branding, MCR will take your brand to millions of fans & casual followers alike.

What is the Marketing Objective?

• Raise brand awareness • Brand alignment within a fast paced dynamic sport • Sampling opportunities reaching an open minded audience (T&C`s apply) • Target a potentially untapped audience • Local, regional and national promotional opportunities • Event/launch promotional opportunities • Staff incentives • Brand exposure • Audience Engagement • Media coverage including digital, TV, press and specialist publications Audience stats: 45% between 16-30. 33% between 31-45. 73% male, 27% female. 83% ABC1 with high disposable incomes.

How does it work?

Actively promote your brand with complete ownership of a 2-car British Rally Championship team offering unlimited entitlement opportunities. Inc total team branding/ livery, full team naming rights, ownership & much more. Run a promo strategy to event attendees to get your message into the heart of the audience. Corporate hospitality for VIP guests/staff inc. Incentives & competitions. Promotional opportunities inc. launch events, corporate days & site visits. TV coverage, corporate days, competitions and much more.

Who's used it in the past?

Many brands and businesses have utilised rallying to promote and market their products. These include names such as: Martini, DC Shoes, Castrol, Abu Dhabi, Total, Red Bull, Rockstar Energy drinks, Monster, Palletforce, VK, Tesco, Dulux, Kwik Fit, Elonex, TNT, Edox watches, Easynet, Sony, Michelin, One water, FX Pro, Sky Sports, Dave, ESPN, Eurosport, Airwaves, Stobart Logistics, Tunnocks, Cullina, Royal Aero, Battery Energy Drinks, Stenaline, and many more

Features / Benefits

MCR will create a competitive brand awareness solution, offering differentiation through this exciting platform of promotion. Focusing on your brand image, we incorporate a string of emotional messages grabbing the attention of a potentially untapped audience. Creating a team which centres around your brand in the British Rally Championship will encompass your reputation, new business & product development, advertising & promotional requirements. We will build on an inner need & desire among customers & prospective customers, so they cannot resist your products or services.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k73% male/27% female, ABC1s with high disposable income
25 - 34
35 - 44
Male
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESSPUBLIC RELATIONS
SPONSORSHIP / SPORT / MOTORSPORT
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