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Reach 17.5m Winter Sports Fans with Yahoo!

Provided by Yahoo!
Allow your brand to tap into our Yahoo! editorial content around Winter Sports and reach over 17.5m fans.

Tell us about the Opportunity / What is it?

Over 1 million UK skiers and snowboarders are expected to hit the slopes and enjoy a winter sports holiday this year. Our editorial team will create relevant and useful content appealing not only to first time skiers but regular skiers and snowboarders alike, and both the male and females skiers.

What is the Marketing Objective?

Build brand awareness and gain trial amongst an affluent, adventurous ABC1 audience.

How does it work?

Content will be anchored in a number of different Yahoo verticals, giving a wider reach. Resort information, weather and YCN articles will sit in Yahoo Travel Gadgets and tutorials will sit in Yahoo! Eurosport. Yahoo! Lifestyle content will be aimed at female winter sports fans. Sponsor will receive branding in gutters, MPU and pre-roll.

Who's used it in the past?

Paramount Pictures International, Sainsbury, Nokia, Tetley, and others have worked with Yahoo in the past.

Features / Benefits

Reach a highly targeted audience at large scale by advertising through the Yahoo! website. Our content will be created to target 17.5m Adults aged 18-54 across our platform, with 55% earning over £35K. Yahoo! Eurosport is the #1 commercial Sports in the UK reaching 4.2m users each month.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k17.5 million ABC1 18-54
16 - 24
25 - 34
35 - 44
45 - 54
ABC1
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL31 Oct 13 - 28 Nov 13BUILD AWARENESSSPONSORSHIP
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