This idea is archived

Reach 362K users at Whatson.com sponsorship with Bauer Radio

Provided by Bauer Media
Music targeting covering 7 major Bauer music radio players. Brands including: Q, Kiss, Kerrang!, Magic, Mojo, Smash Hits & Heat

Tell us about the Opportunity / What is it?

The available opportunity is to target people who listen to radio online. 7 of Bauer's radio players are hosted in this central online website. From each brand's website (if it has one) a user can click to "listen live". They will then be taken to whatson.com and the player of their choice to listen live or interact with archived shows, interviews or features.

What is the Marketing Objective?

Huge brand awareness opportunity - using a combination of audio and visual media on this website means the message can be up to 300% more effective for propensity to interact as it stimulates both senses and is very engaging.

How does it work?

Users chose the radio brand they would like to listen to and the main centre of the site re-brands with that player. They can then listen to a live radio stream or (where possible) log onto previously aired shows in the archives so they don't miss out on any of their favourite DJ's or shows. It is hugely successful as it offers users another way to interact with their favourite station whilst at work or using the computer. RAB shows that due to broadband roll out 20% of people access radio online.

Who's used it in the past?

Intel Centrino Mobile Technology, Hutchison 3, O2, Channel 4.

Features / Benefits

Whatson.com offers users an easy and accessible way to interact with their favourite station whilst at work or using the computer. Using a combination of audio and visual media on this website means the message can be up to 300% more effective for propensity to interact as it stimulates both senses and is highly engaging.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details362,000 10-44 yr olds per month
16 - 24
25 - 34
Female
Male
AB
ABC1
ONLINE
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service