This idea is archived

Target shoppers at Sainsbury's with trolley and basket media

Provided by Redbus
In-store media opportunities targeting shoppers in Sainsbury's, delivering powerful messages at the point of choice & purchase.

Tell us about the Opportunity / What is it?

Redbus' is the exclusive operator for Sainsbury's in-store media network spanning some 450 stores in the UK. We offer key in-store media opportunities on main trolleys, top-up trolleys and baskets. Advertising panels are positioned on the inside and outside of trolleys and baskets, maximising cover and frequency and delivering massive weekly audiences with lengthy dwell times (45 mins +) and unrivalled compliance, ensuring your message is seen and acted upon.

What is the Marketing Objective?

Increase sales and frequency of purchase. Encourage trial and repeat purchase. Build awareness. Deliver powerful messages at the points of choice and sale.

How does it work?

By placing media on retailer's assets, which shoppers use to navigate the store environment, we ensure maximum frequency and exposure to your advertising messages.

Who's used it in the past?

Coca Cola, GSK, Allied Bakeries, Heinz, McCains, Diageo, Scottish & Newcastle, Warburtons, Kraft, Visa, AMEX, Nestle, Tetley, Wrigleys, Muller, Pfizer, Pepsico, Unilever, Mars, Arla Foods, Bel UK, Constellation Wines, News International, Britvic, Gonzales Byass, TFL, GLA, Kellogg's, Ferrero, Ecover, General Mills, Fox's... and many more.

Features / Benefits

Tracking sales resulting from in-store campaigns using EPOS data renders these opportunities the most accountable out-of-home media channels available. Over 70% of purchasing decisions in grocery are made in-store, so by advertising to shoppers exactly at the points of choice & purchase, this enables advertisers to get as close as possible to the purchasing decision. Coupled with long dwell times (for the duration of their time in-store) this ensures communications cut through to shoppers and are acted upon.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsUp to 72 million shopping trips each 4 week period
25 - 34
35 - 44
45 - 54
55 - 64
All adults
Female
Both
All
Main Shopper
OUTDOOR / AMBIENT
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearPOS PROXIMITY
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service