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Retail fashion: Reach & engage 16-24s using mobile phones.

Provided by Blyk UK
Blyk allows Fashion retailers access to their key audience to push Summer fashions - make sure it's yours they are buying!

Tell us about the Opportunity / What is it?

Blyk is the new media channel for reaching and engaging 16-24s through mobile phones. For young people, Blyk is an exclusive mobile phone network which links them up with the brands they like and gives them free texts and minutes every month. Blyk members are verified and profiled, providing you with a highly targeted audience, ready to receive relevant communications from you. This is the time to start talking to students going back to university in the autumn months. Students will be looking to buy warmer clothes so make sure they're shopping in your store!

What is the Marketing Objective?

Young people are always looking at the latest fashions out there, make sure they are looking and buying yours this Christmas Holidays. Use Blyk to engage consumers to increase footfall in store or online to drive incremental revenue. Blyk can promote instore and seasonal sales. Main objective will be to build Awareness and Increase sales.

How does it work?

Blyk leverages the dominant mobile behaviour of young people: messaging. By sending targeted, relevant messages directly to their mobile phones, Blyk enables you to reach the right audience at the right time in an interactive, engaging and familiar way. This route to young people clearly works, with campaigns on Blyk enjoying an industry-leading average response rate of 29%. Understand what 16-24's think of your brand with an initial SMS, follow up message sent to all responses with an offer ie branded 10% discount . Gain customer insight & drive sales all at the same time.

Who's used it in the past?

A wide variety of clients across a range of sectors, from JJB Sports, 20th Century Fox, Coca-cola and L'Oreal to Nat West, Boots and COI. JJB Sports generated awareness and sales for their new footwear products at the beginning of the Christmas shopping period 2007. The retailer measured the receptiveness to follow up store communications.

Features / Benefits

100% opted-in and profiled audience of 16-24s providing a highly targeted audience wanting to receive relevant communications directly to their mobile phones. Reach them at the right time, when they're out and about or at home. Industry-leading response rates show the strength of building a dialogue through this conversational and personal media channel. Sales can be quantified as a code or voucher can be used to redeem offer both in-store or online at point of sale. Targeted, relevant and effective communication for young people

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k150,000 profiled 16 - 24's members
16 - 24Female
Male
AB
ABC1
MOBILE
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSDIRECT MARKETING
SALES PROMOTION
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