This idea is archived

Gain category exclusivity for all interior aircraft branding

Provided by Brand Connections Global
Aircraft advertising provides an ideal means for your brand to connect with 80million annual flyers as they sit back & relax.

Tell us about the Opportunity / What is it?

Brand Connections offers category dominance across our UK fleet of Ryanair aircraft achieving 240,000 gross impacts a month, a highly desirable 2+ hr dwell time amongst our predominantly ABC1, British (85% of flyers) audience & an unprompted recall rate of around 36%; all for as little as £25K. Advertising on our patented Care Cover Tray Tables & Overhead Lockers offers an ideal medium for brands looking to transmit a detailed message or promote interaction, when releasing a new product or promoting a technical brief that would gain from the added brand consideration time.

What is the Marketing Objective?

Build awareness of your brand, communicate specific product messaging and engage new customers through effective media and category dominance across Ryanair flights.

How does it work?

As the Largest airline in Europe each Ryanair aircraft averages 6 flights per day, travelling out/back to/from its UK hubs. 2.5M UK passengers board the aircraft monthly and spend an average of 2 hours exposed to our proven medium. Recent research has found our passengers to be highly receptive, with purchase intent increasing amongst the surveyed group by 26%. Two media formats offer big branding and detailed personally engaging messaging throughout the cabin interior.

Who's used it in the past?

Following success in the USA and Europe, the media is now available in the UK; Sony, Unilever, P&G, Johnson and Johnson, Microsoft, Samsung, ING bank, Red Bull, and Vodafone are some of our clients with the Vice President of McCann Erickson describing it as "One of the most creative media platforms I have ever used".

Features / Benefits

New to the UK this media offers clients a "Media first" for their brand. Category exclusivity will ensure your brand is without display competitors within this captive environment. The audience is in a positive mindset and actively looking for engagement, providing a very effective opportunity to communicate your brand benefits and attributes. The care cover table is one of the most effective creative formats available and adaptable to most campaigns. Recall Research is included with campaigns, to provide clients accountability on message effectiveness and purchase intent.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kConnect with our 73million annual flyers
25 - 34
35 - 44
All adults
Both
ABC1
OUTDOOR / TRANSIT MEDIA
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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