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Posted on 19 October 2009 at 09:50

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Reference	Title	Provided By
5315	SaniPost Advertise to Shoppers at Buchannan Shopping Centre	Nettoyer Media

At a Glance

Guide Price

£0 to £50k

Reach & Frequency

62% ABC1 Women. 386K consumers a week

Target Audience

25 - 34
35 - 44

Female

AB
C1

Media Type

NON-TRADITIONAL OUTDOOR

Location

Scotland

Timings

All Year

Marketing Objective

Build Awareness

Opportunity Type

View Website	Contact Details
View all opportunities by this company	Email this opportunity to a Colleague

	Tell us about the Opportunity / What is it?
	Tell us about the Opportunity / What is it?

SaniPost is a popular, free, hand sanitising unit located in the biggest shopping centres across the UK and Ireland. The SaniPost Buchanan Shopping Centre Pack gives a brand a potential reach of 362K consumers a week in one of the UK's largest shopping centres. Each unit offers 3 panels of advertising space to brands. A large portion approx 62% of this audience is made up of ABC1 women. This is a unique form of advertising that gives brands the change to connect directly with their audience close to the point of purchase in the Buchanan Centre in Glasgow.

	How does it work?
	How does it work?

The SaniPost units use alcohol free sanitizing foam, No Germs, to clean hands. This substance kills all known germs, particularly important to the public with the recent concerns with Swine Flu being passed through hand contact in public places. Consumers connect with the units in a positive & healthy way. Because of the nature of the units and where they are placed, any brand promoting healthcare, cleanliness, children's goods, fighting illness, looking after yourself, being mobile and 'on the move', feeling good etc would do well to add SaniPost to their marketing mix

	Who's used it in the past?
	Who's used it in the past?

This is Media First opportunity as the units have been implemented into the shopping centres in the Buchanan Centre in Glasgow in the past few months.

	Features / Benefits
	Features / Benefits

SaniPost is a unique form of advertising that provides a necessary and much wanted public health service. A combination of very good dwell time for users at eye level, with a high OTS captured by panels facing different pedestrian flows, makes this a powerful opportunity for your brand message. Consumers engage in a positive experience while looking at your ad. Locations in shopping centres can also provide close proximity to point of purchase. Audience interaction is measured through frequency of use.

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