Tell us about the Opportunity / What is it?
SaniPost is a popular, free, hand sanitising unit located in the biggest shopping centres across the UK and Ireland. The SaniPost Buchanan Shopping Centre Pack gives a brand a potential reach of 362K consumers a week in one of the UK's largest shopping centres. Each unit offers 4 panels of advertising space to brands. A large portion approx 62% of this audience is made up of ABC1 women.
This is a unique form of advertising that gives brands the change to connect directly with their audience close to the point of purchase in the Buchanan Centre in Glasgow.
How does it work?
The SaniPost units use alcohol free sanitizing foam, No Germs, to clean hands. Consumers connect with the units in a positive & healthy way. Because of the nature of the units and where they are placed, any brand promoting healthcare, cleanliness, children's goods, fighting illness, looking after yourself, being mobile and 'on the move', feeling good etc. would do well to add SaniPost to their marketing mix.
Who's used it in the past?
This is a Media First opportunity with Kleenex as our first advertiser.
Features / Benefits
SaniPost is a unique form of advertising that provides a necessary and much wanted public health service. A combination of very good dwell time for users at eye level, with a high OTS captured by panels facing different pedestrian flows, makes this a powerful opportunity for your brand message.
Consumers engage in a positive experience while looking at your ad. Locations in shopping centres can also provide close proximity to point of purchase. Audience interaction is measured through frequency of use.