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Sky Pub Sports - The Ashes 06/07

Provided by Sky Media
Tap into the out of home viewing audience to the Ashes test series in Australia this winter.

Tell us about the Opportunity / What is it?

The much anticipated Ashes series is coming to Sky Sports this winter. Live coverage is transmitted overnight from 11pm-8am live on Sky Sports 1 and 2. The opportunity available here is to buy a package of spots in the highlights shows on the out of home feed on Sky Pub Sports providing an opportunity to target cricket fans who gather in pubs, clubs and bars around the country to watch the previous nights action.

What is the Marketing Objective?

Reach cricket fans, ABC1 Men, Men, Men 18-34 and ABC1 Adults.

How does it work?

Simple - we transmit your broadcast copy during the advert breaks of the Ashes highlights on Sky Sports 1 and 2 on the out of home feed.

Who's used it in the past?

This is the first time that the Ashes has been on Sky Sports but we carry most major brands targetting young males for football and more affluent audience

Features / Benefits

Packages include 30 x 30 second spots per Test. Reaching approximately 450,000 Men 34 impacts per Test and 1,517,500 Abc1 Men per Test.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
NON-TRAD OUTDOOR
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL23 Nov 06 - 07 Jan 07BUILD AWARENESS
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