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Posted on 22 July 2009 at 14:20 Last modified on 04 March 2010 at 10:33

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Reference	Title	Provided By
4940	Spectacular Domination Opportunity at London City Airport	London City Airport

At a Glance

Guide Price

£251k to £500k

Reach & Frequency

Impacting 100% of this hard-to-reach audience.

Target Audience

25 - 34
35 - 44
45 - 54

Female
Male
All Genders

Media Type

OUTDOOR

Location

London

Timings

All Year

Marketing Objective

Brand Stature

Opportunity Type

SPONSORSHIP / MEDIA

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	Tell us about the Opportunity / What is it?
	Tell us about the Opportunity / What is it?

As a business airport, the audience at London City Airport provides outstanding quality in terms of corporate decision-making power and personal wealth. The Airside Sponsorship of London's most exclusive airport provides unparalleled presence, impacting 100% of this hard-to-reach audience.

	How does it work?
	How does it work?

Sponsorship includes over 500metres of unobstructed signage running the length of the entire terminal. Stair Wraps: branding the stairs is a great extension of the airside sponsorship, as all passengers must use the stairs to board and depart their aircraft. Tugs & Mobile Power Units: option to brand the tugs and mobile power units which are found on the apron. Roadside Wrap: situated on the main link road to Canary Wharf and London, this site impacts road users at the airport as well as commuters.

	Who's used it in the past?
	Who's used it in the past?

This is a brand new sponsorship opportunity - Be the first!

	Features / Benefits
	Features / Benefits

With the extension into branding of airside vehicles, stairs etc, the magnitude of this opportunity creates a sense of ownership of London City Airport for the sponsoring client. Clients will have direct access to LCY's unique passenger audience; 91% AB passengers, 75% of our passengers are travelling on business and 41% in the position of chairman/MD/director/senior manager. The numbers add up. Why advertise anywhere else?

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