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Sponsor American comedy 'Out Of Practise' on Living TV

Provided by ids
IDS offer broadcast sponsorship of this top American sitcom - Out Of Practise on Living TV!

Tell us about the Opportunity / What is it?

Out Of Practise is a comedy about a family of doctors who share little in common other than their professions. The family consists of Ben Barnes, a couples counsellor who is not considered to be a "real" doctor by the rest of the family; his brother Oliver, a good-looking, self-absorbed plastic surgeon; and sister Regina who works as a doctor in the emergency room. Their parents, Stewart, a gastroenterologist, and Lydia, a highly motivated cardiologist, are going through messy divorce. With all of the chaos in this family, Ben appears to be the only grounded one!

What is the Marketing Objective?

Out of Practise has the ability to help you achieve your brands objectives from raising brand awareness to encouraging trial of product. The sponsorship can give you the opportunity to associate your brand with a uniquely appropriate environment and dedicated audience.

How does it work?

Out of Practise has the ability to help you achieve your brands objectives from raising brand awareness to encouraging trial of product. The sponsorship can give you the opportunity to associate your brand with a uniquely appropriate environment and dedicated audience. The sponsor will be able to place a series of short credit sequences (which ids can help create), featuring their logo and a commercial message, in and around Out of Practise. The show will be supported by approx 150 x 16-34 word of mouth television rating points.

Who's used it in the past?

This is a new opportunity, free from any brand associations.

Features / Benefits

Broadcast sponsorship allows you to extend your brands communication in a creative strand. We can create Interactive elements, from competition spots, creating dedicated web pages/micro sites for you. Interactive elements can draw viewers to interact., by creating interactive sponsorship you can reach customers in an efficient and cost effective way. You can now let viewers request brochures, ask for samples, get a call back or have an extended brand experience, all from the comfort of their armchairs and within a few clicks of the red button.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kEstimated Women 16-34Reach 1+ 45%(2,191,000) 4+ 19%(910,000)
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL06 Jul 06 - 30 Nov 06BUILD AWARENESSSPONSORSHIP / MEDIA
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