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Sponsor 'Human Target' - a brand new UK premier airing on SCI-FI

Provided by Sky Media
Sky Media and NBC Universal are pleased to offer this exclusive opportunity to sponsor 'Human Target', a new action drama.

Tell us about the Opportunity / What is it?

Sky Media and NBC Universal are pleased to offer an advertiser the exclusive opportunity to sponsor 'Human Target' a brand new UK premiere airing on SCI FI from April 2010. Human Target is an action drama, adapted from the DC Comics series of the same name, starring Mark Valley (Boston Legal, Fringe) as Christopher Chance, a private investigator and bodyguard who protects his clients by seamlessly integrating his presence into their lives and eliminating threats.

What is the Marketing Objective?

Raise brand awareness, target an audience characterised by early adopters, technology lovers and passive pioneers.

How does it work?

Human Target will run over 12 episodes with 2 repeats of each across SCI FI, SCI FI+1 and SCI FI HD. The sponsor will receive 2 x 10-15 second opening and closing credits plus 2 x 5 seconds break bumpers per centre break - totalling approximately 288 sponsorship credits. All programming included in the sponsorship could be branded as: '(Brand Name) - sponsors HUMAN TARGET on SCI FI'. The branding and tag line would appear within the credits to add cohesion to the package.

Who's used it in the past?

This is a new opportunity however Swiftcover have previously sponsored SCI-FI programming in the past.

Features / Benefits

SCI FI reaches an average of 2.8 million viewers per week in the UK. 39% are aged 16-34. 43% of SCI FI viewers are ABC1 and the profile is 50:50 Men and Women. SCI FI is the only channel 100% dedicated to the world's most popular genre - science fiction. Science Fiction programming delivers large and loyal audiences. Sponsorship credits can be created in-house by Sci-Fi as an additional service if required

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAverage TVR: 0.65 16-34 men; 0.57 adults 16-34.
16 - 24
25 - 34
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 01 Jun 10BUILD AWARENESSSPONSORSHIP / MEDIA
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