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Sponsor Royal Ascot, Wimbledon, Ashes, Anniversary Athletics

Provided by Citibet Magazine
Sponsor Lead "Sporting Event Preview" feature in one of Citibet summer issues.

Tell us about the Opportunity / What is it?

This is a great opportunity to get involved with our high quality magazine content. This branded content opportunity gives significant brand exposure and integration across 10 pages (ed + ad) and front cover with opportunity to contribute to editorial if appropriate (eg Q&A with CEO). Reach a highly targeted audience of ABC1 Londoners who are successful at work and love sport. Covering key sporting events and aiming squarely at our upmarket high value audience.

What is the Marketing Objective?

The Citibet audience are ABC1 males core demo of 25-44 with high disposable incomes. They have a keen interest in sport and betting. As ex editors/publishers of FHM and Maxim high editorial values and rich content make this a strong route to market to really connect with this audience.

How does it work?

Citibet distributes magazines via hand to hand merchandisers, through Evening Standard distribution points and on news stands situated in corporate office buildings where footfall is high and salaries are even higher. Our experienced team will work with you to ensure seamless integration and real high value delivery to ensure that you fully maximise access to the Citibet audience.

Who's used it in the past?

These issues represent a new departure as they are the first time sports such as cricket and tennis will have been covered in great detail but past advertisers around football content have included Crystal Holidays, EA Sports, Ryanair, Club Wembley, Bang & Olufsen, Richer Sounds and most of the biggest bookmaker brands in the UK (Willliam Hill, Betfair, Ladbrokes, Coral etc).

Features / Benefits

Citibet's readers are 92% male, 69% of the Citibet readers are between 25 and 44 and 75% ABC1. Logo will be featured on front cover and within the lead article giving integrated editorial opportunities in addition to two pages of advertising. Each feature will be a preview of the biggest sporting events taking place in the UK this summer and in each case, represent a sport enjoyed by an affluent audience.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kWeekly readership of 310,000
25 - 34
35 - 44
45 - 54
Male
ABC1
MAGS
LocationTimingsMarketing ObjectiveOpportunity Type
LondonUntil 30 Aug 13BUILD AWARENESSBRANDED CONTENT / MAGAZINES / PRESS
SPONSORSHIP / SPORT / ATHLETICS
SPONSORSHIP / SPORT / CRICKET
SPONSORSHIP / SPORT / FOOTBALL
SPONSORSHIP / SPORT / HORSE RACING
SPONSORSHIP / SPORT / TENNIS
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