This idea is archived

Sponsor WiFi at London City Airport and target ABs

Provided by London City Airport
Sponsor the London City Airport Free Wi-Fi Service and get your 'home page' directly in front of our Business Audience.

Tell us about the Opportunity / What is it?

Communicate directly with our affluent audience by sponsoring the London City Airport Free Wi-Fi service which, is available to all passengers throughout the terminal and departure lounge. Of our 3 million customers, 91% are AB business travellers and 90% carry a wireless enabled device through the airport, therefore there is a high propensity for Wi-Fi use.

What is the Marketing Objective?

Brand and Website awareness.

How does it work?

The Wi-Fi will be 'sponsored by' the advertiser. After the user has logged in they will be automatically directed to a landing page showing the sponsors website homepage or chosen web page.

Who's used it in the past?

3M, Sheraton Hotels and the Financial Times have previously sponsored the London City Airport Wi-Fi network.

Features / Benefits

London City Airport offers a unique opportunity for brands to engage with some of the world's highest earners and most powerful decision makers. These decision makers are notoriously hard to reach and we have them as a captive audience for an average of 60 mins. Not only is London City Airport London's only airport, it also has an enviable location within easy reach of Canary Wharf and the Square Mile. London City Airport media is owned and controlled in-house, we take pride in giving an honest, personal, efficient and responsive service.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kBusiness Travellers AB 91%. 3m passengers.
25 - 34
35 - 44
45 - 54
Both
AB
ABC1
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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