Sponsorship of Christmas on Channel 5
Provided by Sky Media
Make your brand synonymous with Christmas on Channel 5 and expand its reach
Tell us about the Opportunity / What is it?
'Twas the month before Christmas, when all thro' the house,
Not a creature was stirring, not even a mouse;
The stockings were hung by the chimney with care,
In hopes that St. Nicholas soon would be there;
Channel 5 offered some sponsorship blocks,
While families were nestled and watching the box.
So when, what to their wondering eyes should appear,
But three 10 second idents per hour and eight reindeer.
What is the Marketing Objective?
Excellent opportunity to make your brand synonymous with Christmas on Channel 5 and expand its reach.
How does it work?
From the 3rd of December, the festive period takes over the channel, with Christmas idents and plenty of bubble!
2 x 10? and 2 x 5? credits will run each hour, where programmes aren't carrying an incumbent sponsor.
All programming TBC, but expect plenty of Christmas themed shows and the ratings-bursting Britain's Stromgest Man annual series.
Who's used it in the past?
Please contact Sky Media for details of previous Channel 5 advertisers.
Features / Benefits
Huge reach - the sponsorship will be seen by up to 79% of key target audiences.
Great presence - over 350 idents across December.
Association - tap into the goodwill of the season and reach viewers when they are in an indulgent frame of mind.