This idea is archived

Sponsorship of Galaxy GameCom

Provided by Global Media & Entertainment
A unique opportunity to sponsor a brand new Galaxy Gaming Community initiative based on air, on line and on site!

Tell us about the Opportunity / What is it?

Sponsorship of this unique radio venture. Galaxy GameCom is an entity aimed at the casual and social gaming market. It is about having fun, socialising, nights in and a brand new community. It exists on line continuously and is updated every 2 weeks. Users interact on line where the DJ's will also be involved. On air, 4x per week 60" feature highlighting the latest game release, game of the week and top 5 charts (this is very flexible according to brand objectives). Moving forwards relations are being built up with organised casual gaming events.

What is the Marketing Objective?

Association with a cool, hip, and trendy gamer market. These listeners have their fingers on the pulse, are in tune with technology and feel it important to be up to date with current trends and fashions. It's a fun, social, outgoing venture aimed at all adults up for a laugh and socialising.

How does it work?

Sponsorship of GalaxyGameCom on air and on line entities (proposal over 52 week period, other durations possible) On line inventory: Complete title sponsorship of GalaxyGameCom entity. Banners and Skies, main MPU on site, own branded section within site (dependent and according to brand). Weekly update of brand message on website (key for rotational communication). On air inventory: 5 live reads per week for 52 weeks, 4x 60" game features per week for 52 weeks, sponsor credit at start and credit plus strap line at end of feature.

Who's used it in the past?

HMV, XBOX

Features / Benefits

Association with trendy, tech savvy consumers, targetted in a comfortable and intimate environment via a trusted source of information and a 'friend'. Get involved with a brand new project that is positioned perfectly for technology or 'social' brands.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kTrendy adult gamers
16 - 24
25 - 34
Female
Male
AB
ABC1
ONLINE
RADIO / NATIONAL
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MUSIC / DANCE
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