This idea is archived

Sponsorship of Hair magazine awards

Provided by Time Inc. UK
Get involved in what will be the most influential and stylish awards the hair world has ever seen!

Tell us about the Opportunity / What is it?

Here’s your opportunity to become part of a truly unique editorial event - The HAIR Awards. Designed to seek out, recognise and celebrate the fantastic products and people that make up the country’s most exciting and glamorous industry, now is the time for HAIR magazine to reward those who make it happen. As the UK’s biggest-selling and longest established consumer hair magazine, we know that honest endorsement and expert recommendations are so important to our readers. We’ll be showcasing the products that they use and trust whilst celebrating the best UK hairdressers!

What is the Marketing Objective?

Increase loyalty, gain trial, increase frequency of purchase.

How does it work?

This is an opportunity for an official awards partner to get involved in; Input into award organisation plus joint marketing initiatives, Logo inclusion on all marketing POS, entries etc and PR from external coverage. During award Build up sponsor wil receive Logo inclusion on all magazine awards edit, DPS per issue, running up to judging (4 issues) and message from sponsor (¼ page).The sponsor will also get an in-magazine 32 page supplement with logo on supp cover, IFC, OBC, 4 ad pages and contents page to include logo plus message from sponsor (1/8 page).

Who's used it in the past?

This is the first year the awards have taken place, giving you the opportunity to be involved in a media first.

Features / Benefits

To reach women who are obsessed with all things hair and beauty. To get involved with the UK’s biggest selling Hair magazine and grab the attention of its 425,000 readers.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k
MAGS / CONSUMER
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Sep 06 - 30 Nov 06BUILD AWARENESSSPONSORSHIP / MEDIA
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