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Sponsorship of Kiss FM coverage of Freeze festival

Provided by Bauer Media
An exciting opportunity for a sponsor to be associated with the ultimate winter weekend of fun with Kiss and the Freeze festival

Tell us about the Opportunity / What is it?

Kiss is an iconic media brand that evolves around ever changing lifestyles and trends of the UK's young 15 - 34 market. Bauer Media are offering an exciting opportunity for a sponsor to be associated with the ultimate pre-snow season, winter weekend of fun with Kiss and the Freeze festival. Freeze Festival is where London, snow sports and music collide. Every year the world's best snowboarders and skiers compete on a real snow ramp before some amazing music acts hit three stages for a banging party and Kiss FM will be covering the event.

What is the Marketing Objective?

Opportunity to build awareness of your brand and reach 2.7 million London listeners.

How does it work?

Kiss will create a truly bespoke main day part, multi-platform solution for the sponsor reaching over 2.7 million Adult 15+ London listeners in the month. Your brand will be fully aligned with the competition with your key messages being broadcast at key times throughout the day. On-air activity will run for 5 weeks with 1 week pre-promote and 1 competition week either in breakfast or drive. The sponsor will be credited on 5 x 30" trails throughout the day for 10 days for additional ticket giveaways and across 5 x 30" trails for 1 week post the event.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

The opportunity will allow your brand to tap into the mindset of our fun young London listeners and be part of a totally unique festival experience. Kiss will communicate the sponsor's key messages in the on-air promotional activity, as well as online and social networks. Potential branding opportunities for the sponsor at the event through the Freeze festival event management team. this is a multi-platform solution offering the sponsor to reach over 2.7 million adults listeners across London

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kOver 2.7 million Adult 15+ London listeners in the month
16 - 24
25 - 34
Both
ABC1
C2
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
London29 Oct 10 - 31 Oct 10BUILD AWARENESSSPONSORSHIP / MEDIA
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