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Sponsorship of Premier League Darts 2012 on Sky Sports HD

Provided by Sky Media
Britain's biggest indoor sporting event is now available for sponsorship on Sky Sports HD.

Tell us about the Opportunity / What is it?

The Premier League Darts, Britain's biggest indoor sporting event, will live long in the memory, with edge of your seat drama, thrills and upsets lining the road to May's Wembley Arena final. Raymond Van Barneveld suffered another semi-final heartbreak, his 5th in 6 years, whilst Phil Taylor's reign as champion was ended at the same stage after a thrilling battle with Adrian Lewis. The players will face each other twice over the course of 14 league nights before the top four players compete in a nail biting play-off at Wembley Arena in May.

What is the Marketing Objective?

Build awareness among a large, loyal following of viewers.

How does it work?

Sponsorship accreditation of the event shall include the following: Opening and closing credits (The sponsor will be featured both visually and verbally in a title sequence lasting up to 15 seconds), Break Bumpers (These will feature the sponsor visually and verbally on a full frame bumper for 5" entering and leaving the commercial break) and On Air Promotions (The sponsor will be featured visually, and where possible, verbally, on all promotional trailers specific to Premier League Darts on Sky Sports).

Who's used it in the past?

Please contact Mike Murphy via the contact details tab.

Features / Benefits

Premier League Darts is Britain's biggest indoor sporting event. The sponsor will also benefit from an association with the world renowned Sky Sports brand.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kEstimated reach of 982, 000 ABC1 males
25 - 34
35 - 44
45 - 54
Male
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 May 12BUILD AWARENESSSPONSORSHIP / MEDIA
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