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Sponsor UMP Movies - Bollywood films

Provided by Sky Media
Opportunity to build a unique association with this premium Bollywood channel through sponsorship.

Tell us about the Opportunity / What is it?

Sky Media and UMP Movies are proud to offer a brand the opportunity to build a unique association with this premium Bollywood channel through sponsorship. UMP Movies brings the passion and flair of Bollywood to the UK and this Hindi language movie channel draws on the universal passion for Bollywood. This will be available through the channel's popular library of more than 400 new and classic films, offering a prime slot and unmissable audience destination from 9pm each night, every night of the week.

What is the Marketing Objective?

Build a unique association with this premium Bollywood channel.

How does it work?

This package details an opportunity to sponsor 'Movies at 9' on UMP Movies which is a key prime time slot for a brand to build an association around. A broadcast sponsor would receive the following accreditation per movie: 2 x 15 seconds opening and closing credits and 8 x 5 seconds break bumpers. 1 month - 12 Month sponsorship periods available. A 12 month sponsorship would deliver 365 movies per year providing appoximately 3650 sponsorship credits. There are also option to extend the sponsorship beyond broadcast - please contact Sky Media to discuss your requirements.

Who's used it in the past?

Please contact Mike Murphy via the contact details tab for details of previous sponsors.

Features / Benefits

UMP joined the Sky platform (channel 797) from 12th December 2011. It is a Hindi language movie channel, which also carries English subtitles and a household name in India and to the South Asian community in the UK. Sponsorship of UMP Movies at 9pm provides an excellent opportunity to reach Asian viewers: 41% of adults who live in Asian Communities are Sky customers; 27% of households in Asian Communities have 5 or more inhabitants. It is 31% more likely that these adults will be considered heavy TV consumers.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsThe highest rating 9pm movie so far in 2012 reached 263,000
All adultsFemale
LocationTimingsMarketing ObjectiveOpportunity Type
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