This idea is archived

Sponsorship of World War True on History

Provided by Sky Media
Opportunity to sponsor World War True, History channels Second World War themed content

Tell us about the Opportunity / What is it?

HISTORY's World War True sponsorship package offers a meaningful partnership in the form of on-air content, short form, digital and above the line marketing sponsorship. Our content is themed around the Second World War, but goes beyond sensationalizing. We are uncovering and exploring the truth - from stories never before shared to hunting for previously lost treasures, this far-reaching stunt beginning in October is sure to impact HISTORY's male audience and attract viewers to think more, learn more, and watch more.

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand with a predominantly male audience.

How does it work?

Sponsors of World War True will receive approx. 39 premiere and 94 repeat hours of sponsored content. This breaks down as approx. 1,064 credits (2 x 15" billboards and 6 x 5" break bumpers per hour show) plus 3" sponsorship logo tags on all relevant promos and short form content. Overall package includes: World War True programming, on air and digital short form, promo campaign, social support and marketing spend. Programming includes World War II: Treasure Hunters, X Company plus channel premiers of World War II films and a stack of content for Remembrance Sunday.

Who's used it in the past?

Please contact Sky Media for details of brands who have sponsored History channel content in the past.

Features / Benefits

In Q1 2017 HISTORY successfully grew its primetime viewers by 3% YoY, while main competitors both lost viewing, with Discovery down 4% and Nat Geo down 21% YoY (9pm-11pm). History was also the #1 pay factual channel on Wednesday and Thursday nights in last quarter

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details2.1m quarterly reach
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service