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Station sponsorship at 6 Nations Rugby stadiums during 2010

Provided by Exterion Media
A cost-effective solution: be seen by thousands of fans at the stadium station & achieve a high cut-through to core audiences.

Tell us about the Opportunity / What is it?

The RBS 6 Nations Championship is contested each season over seven weekends during February, March and sometimes April by the international sides of France, England, Ireland, Italy, Scotland and Wales. The package can include sponsorship of either or both Haymarket station in Edinburgh & Cardiff Central station during the 6 Nations tournament. Station sponsorship at both Edinburgh & Cardiff offers more than exposure, it brings an emotional connection between the stature of the tournament and the premium brand that has chosen this opportunity to deliver their message. Find out more...

What is the Marketing Objective?

The primary marketing objective is to build awareness for your brand whether it's a product or service, while achieving cut-through with the core target audience. The positive side effects of this particular method of outdoor sponsorship is making an impact with your brand, increasing loyalty & increasing frequency of purchase for the given time of the championship.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kRugby fans at Edinburgh Haymarket / Cardiff railway stations
25 - 34
35 - 44
Male
AB
ABC1
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
All Regions01 Feb 10ENGAGEMENTSPONSORSHIP / SPORT / RUGBY
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