This idea is archived

Reach 1.6m 18-24 year olds at the UK's largest student unions

Provided by Redbus
Advertising network spanning UK Universities with sites located in high traffic and long dwell-time areas within student unions.

Tell us about the Opportunity / What is it?

Redbus' 'Eighteen-24' 6-sheet network is the UK's largest on-campus opportunity, with sites in some of the nation's largest university & college unions. Modern, back-illuminated 6-sheets combined with HD digital 6-sheets are situated in the highest footfall areas within the union, maximising cover and frequency and delivering over 70% of the total UK university audience every fortnight, ensuring your message is seen and acted upon by this notoriously difficult to reach audience.

What is the Marketing Objective?

Raise awareness and drive sales of products and services to a fresh youth audience at an age when they are forming brand loyalties & making their own brand choices for the first time in their lives.

How does it work?

All of the sites, both digital and paper, dominate the high traffic, long dwell-time areas within student unions ensuring maximum exposure to all students, and minimum wastage. The messages reach your audience in a receptive frame of mind whilst they are enjoying downtime.

Who's used it in the past?

Lloyds, Barclays, T-Mobile, Orange, Sony Ericsson, Motorola, 20th Century Fox, Warner Films, BBC, Polydor, KPMG, Accenture, Jack Daniels, Smirnoff, Redbull, Cola-Cola, McCains, McDonalds, Topman, New Look, Unilever, Colgate-Palmolive, Wrigley, Danone have all used our student union 6-sheet network in the past.

Features / Benefits

Through Redbus, the UK's largest on-campus 6-sheet contractor with a network of over 100 campuses reaching 1.7 million students, messages reach an unrivalled 70% + of all 18-24 year old university students. An annual influx of 500,000 Freshers each year, means brands and services can recruit new customers when they are making purchasing decisions for themselves for the first time in their lives.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 100 campuses reaching 1.4 million students
16 - 24Both
ABC1
C2
Students
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESS
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