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Posted on 30 April 2009 at 16:35        Last modified on 06 February 2012 at 09:24 Printer Friendly View    Back to Homepage
Reference Title Provided By
4571 Student Union 6 sheet advertising network - reach 1.4m 18-24's Redbus

At a Glance

Guide Price
Contact for details   More information
Reach & Frequency Over 100 campuses reaching 1.4 million students
Target Audience
16 - 24
All Genders
ABC1
C2
Students
Media Type OUTDOOR
Location NATIONAL, All Regions
Timings
All Year   More information
Marketing Objective
BUILD AWARENESS   More information
Opportunity Type
 

Tell us about the Opportunity / What is it?
Redbus' university media 6 sheet network is the UK's largest on-campus opportunity. With sites in the UK's largest university & college unions. Modern, back-illuminated 6 sheets are situated in the highest footfall areas within the union, maximising cover and frequency and delivering over 70% of the total UK university audience every fortnight, ensuring your message is seen and acted upon by this notoriously difficult to reach audience.
How does it work?
The illuminated poster sites dominate the high traffic/long dwell-time areas within students unions ensuring maximum exposure to all students, the messages reach your audience in a receptive frame of mind whilst they are enjoying downtime.
Who's used it in the past?
Lloyds, Barclays, T-Mobile, Orange, Sony Ericsson, Motorola, 20th Century Fox, Warner Films, BBC, Polydor, KPMG, Accenture, Jack Daniels, Smirnoff, Redbull, Cola-Cola, McCains, McDonalds, Topman, New Look, Unilever, Colgate-Palmolive, Wrigley, Danone have all used our student union 6 sheet network in the past.
Features / Benefits
Through Redbus Outdoor, the UK's largest on-campus 6-sheet contractor with a network of over 100 campuses reaching 1.4 million students, messages reach an unrivalled 70% + of all 18-24 University students. An annual influx of 500,000 Freshers each year, means brands and services can recruit new customers when they are making purchasing decisions for themselves for the first time in their lives.