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Target 13-24s with Dance Flick - Movie Association Opportunities

Provided by Paramount Pictures UK
A new comedy billed as 'The Funniest Dance Movie of All Time' from the Wayans' brothers of Scary Movie fame.

Tell us about the Opportunity / What is it?

Dance Flick, is a new comedy from the Wayans' brothers who brought you the hilarious Scary Movie franchise and White Chicks. Starring Damon Wayans Jr., Craig Wayans, Shoshana Bush, Essence Atkins, Affion Crockett, Dance Flick is at cinemas from September 18th 2009.

What is the Marketing Objective?

Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

How does it work?

Partner with Paramount Pictures UK, a leading International film distribution company for opportunities to link your brand with Dance Flick. - Exclusive & FREE Category Rights - Use of Film Assets - FREE Prize Fund (dependent on how much a brand will be promoting the film) - Preview screenings and screening programmes - Exclusive movie premiums - Money-can't-buy prizes - Trade Incentives - Licence free - All at NO COST - Further opportunities to develop limited edition products e.g. Monsters Chocolate Bar.

Who's used it in the past?

This is a new licensing and sales promotion opportunity.

Features / Benefits

Movie association is a proven way of driving sales. Companies have seen significant sales increases when they've used such an association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contra DealFans of 'Gross-out' Comedy. Fans of the Wayans Brothers.
16 - 24
25 - 34
Female
Male
AB
ABC1
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Sep 09 - 30 Oct 09ENGAGEMENTSALES PROMOTION
SPONSORSHIP / MEDIA
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