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Target high concentration of ABC1s on way to London Boat Show

Provided by Exterion Media
Opportunity to reach AB & ABC1 consumers with active lifestyles travelling to the London Boat Show 2010.

Tell us about the Opportunity / What is it?

For 10 days in January 2010 Britain's lakes, waterways and the open sea come to London's ExCel, when the exhibition centre is transformed into a busy marina with a spectacular indoor lake featuring live watersports. The London Boat Show appeals to people of all ages with high concentration of AB & ABC1 consumers - average family income of the attendees is £56,200. CBS Outdoor are currently offering impact opportunities targeting people travelling to the event including Heron Quays Bridge Banner, Custom House DLR domination and Bank DLR Whole Platform.

What is the Marketing Objective?

Scale, proximity and ubiquity drive deeper engagement, generating awareness, providing stature and conveying ownership.

How does it work?

CBS Outdoor have various opportunities available to target attendees of the London Boat Show while travelling to the event. On offer during the period is the Heron Quays bridge banner; a 1.5m x 50m banner and the largest site within Canary Wharf, Bank DLR whole platform ads and Custom House DLR domination, which includes a 37m cross track hoarding, 38 x double-sided vinyl panels, 9 x 6 sheets on platform, floor graphics and step riser ads on 4 banks of steps.

Who's used it in the past?

Contact a member of the CBS Outdoor team for more details.

Features / Benefits

The DLR is the main transport route to/recommended by ExCel - London Boat Show attendees alight at Custom House for ExCel. > Dominate Custom House and surround this audience with your brand, making it front of mind and a talking point before and after the show. > Station domination is unmissable, providing standout and cut-through prior to an environment heavily cluttered with other brands. > DLR advertising = captive audience + dwell time + welcomed media.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsLondon Boat Show attendees, typically AB & ABC1s
35 - 44
45 - 54
Female
Male
AB
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
London15 Dec 09 - 18 Jan 10ENGAGEMENT
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