This idea is archived

Target Nottingham's Drinking and Leisure Quarter

Provided by Plakativ Media Ltd
THIS SITE IS NOW DEAD BUT CONTACT US FOR A NEW SITE ABOUT TO BE LAUNCHED IN NOTTINGHAM

Tell us about the Opportunity / What is it?

Goldsmith Street is the honeypot leisure area of Nottingham. The banner is situated on a busy crossroads opposite Nottingham Trent University city campus and adjacent to Rock City music venue, which hosts many large bands. The immediate vicinity also contains the Royal Concert Hall, Theatre Royal, many bars, pubs and restaurants and The Cornerhouse which houses a 14 screen cinema, club, an abundance of bars and restaurants and a casino.

What is the Marketing Objective?

Giant banners add stature and impact to any campaign.

How does it work?

Outdoor advertising is an impactful and unique way to communicate with your consumer. Unlike other forms of advertising consumers are not required to ' turn a page' or 'switch a channel'. It is engaging and unobtrusive, sitting well in our everyday lives as we all spend more and more time out of our homes.

Who's used it in the past?

The new location recently launched with a campaign for Beck's Vier and most recently carried the latest HSBC campaign

Features / Benefits

This is the only giant banner available in this area of Nottingham City Centre, enabling your brand to interact with the youth market enjoying the bars, restaurants, music venues, theatres and cinema nearby. The area is also awash with various offices and hotels meaning exposure to the business market.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kDrinkers; students, also business professionals & commuters
16 - 24
25 - 34
Female
Male
AB
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
MidlandsAll YearBUILD AWARENESS
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