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Target Telegraph Readers with Food & Drink bespoke competition

Provided by Rebecca Garrett Media
Take part in a targeted Food & Drink competition promoted on The Telegraph website

Tell us about the Opportunity / What is it?

Your brand will be part of a multi-brand competition run on the Telegraph's website. This special three week long competition will reach a staggering 8.2 million monthly users and 72% of the audience is ABC1. The audience is affluent, loyal, influential but elusive so being part of a promotion like this is key to targeting them.

What is the Marketing Objective?

We are looking for a selection of brands who want to take advantage of a food and drink competition to promote their products . Brand Awareness and brand exposure to the huge Telegraph audience. Data capture and business acquisition and also driving traffic to your website and increased SEO

How does it work?

Your brand will receive 200 words of copy, an image, one logo and a URL. There is no minimum prize value and you can also promote an offer if you wish. You will receive opt-in data from the highly desirable Telegraph readership

Who's used it in the past?

Here is a small selection of brands that have worked with us and appreciate the benefits of competitions in supporting national campaigns: La Redoute, Halfords. Sky, RAC, Best Bed Linen, Thomas Sanderson, Butlins, Disney Store, Laura Ashley, Swimwear 365, Mars, Aldi, Hushpuppies, Phase Eight, David Lloyd, Game, Go Ape, East, PGL, Brand Alley, Hoseasons, Moss Bros, Peacocks, Frankie & Benny's, Chiquitos, Infacare, Pineapple, Yankee Candle, Victoria Plumb, Silent Night, Littlewoods, Champney's

Features / Benefits

Competitions are an excellent way of getting brand messages across to a large audience and wide demographic. They create greater reader buy-in and longer user engagement with the brand thus increased brand loyalty. Providing clean and up-to-date and detailed data capture allowing brands to continue talking to this engaged audience long after the competition has finished. Increased CTR and SEO. There is also an opportunity to run an offer alongside the competition prize increasing sales. Positive brand alignment and association. Competitions are very quantifiable.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k 8.2 million monthly users
25 - 34
35 - 44
45 - 54
All adults
Female
Both
ABC1
Main Shopper
DIRECT MARKETING / EMAIL
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Aug 14 - 22 Aug 14BUILD AWARENESS
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