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Terry Pratchett's Hogfather available to sponsor on Sky One

Provided by Sky Media
Terry Pratchett’s worldwide best-selling fantasy fiction Hogfather is the first ever live action/CGI film of Discworld

Tell us about the Opportunity / What is it?

The commission of Terry Pratchett’s worldwide best-selling fantasy fiction Hogfather is the first ever live action / CGI film of Discworld and its characters, and the 2 x 120” HD film airs on Sky One Christmas 2006 and promises to be the talked about programme of the year! Terry Pratchett has sold over 41m books worldwide and is the UK’s second most popular contemporary author based on book sales, selling 2.5m a year (3% of the total book trade). The British author’s Discworld books are translated into 35 languages and he has won numerous prestigious literary awards.

What is the Marketing Objective?

To build brand awareness at Christmas with a younger group of viewers, averaging higher disposable income than their terrestrial counterparts.

How does it work?

15" sponsorship credits going into and coming out of all broadcasts and 5" sponsorship bumpers in and out of all commercial breaks. 5" visual logo on all programme specific promos over 20" long. As well as a high profile on-air promotional campaign, Sky is also planning extensive marketing activity to support the launch. Therefore, it may be possible to negotiate the inclusion of a sponsor’s logo on marketing activity.

Who's used it in the past?

First ever live action / CGI film of Discworld and its characters. A diverse range of brands have sponsored Sky One content including Nissan, 118118.com, Olay Regenerist and Sanex for Men.

Features / Benefits

Terry Pratchett and David Jason’s huge following will ensure mass viewing across Sky One and the scheduling of Hogfather will enable huge coverage during the build up to Christmas. There is potential to sponsor all peak repeats and 'the making of...' as well as an integrated approach to sponsorship through the different mediums available on Sky's platform.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kA16-34 with predicted 1,038,000 reach, HWCH 551,000 reach
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Dec 06 - 31 Dec 06BUILD AWARENESSSPONSORSHIP / MEDIA
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