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Tgt 16-34s with I Love You Man - DVD Promotion Opportunities

Provided by Paramount Pictures UK
DVD Promotional partnership opportunities available for the release of 'I Love You Man', Paramount's new romantic comedy.

Tell us about the Opportunity / What is it?

'I Love You Man' is a romantic comedy reuniting Knocked Up's Paul Rudd and Jason Segal. A newly engaged man (Rudd) realises he has no friends to invite to his wedding, and goes on a series of 'man-dates' to find a male friend to be his perfect "Best Man", and finds him in Segal.A newly engaged man (Rudd) realises he has no friends to invite to his wedding, and goes on a series of 'man-dates' to find a male friend to be his perfect "Best Man", and finds him in Segal.

What is the Marketing Objective?

Depending on your marketing objectives DVD association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

How does it work?

We are offering an opportunity to partner with Paramount Pictures UK on the DVD release of I Love You Man. Involve your brand in the DVD release of the , there is an opportunity to create bespoke promotions - anything from an in-pack promotion to a fully-coordinated campaign. This would include character and logo usage on your brands, campaigns and promotions.

Who's used it in the past?

This is a new licensing and sales promotion opportunity.

Features / Benefits

Movie association is a proven way of driving sales. Companies have seen significant sales increases when they've used such an association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contra Deal16-34, Fans of Rom Coms but with a male appeal.
16 - 24
25 - 34
Female
Male
AB
ABC1
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 01 Apr 09ENGAGEMENTSALES PROMOTION
SPONSORSHIP / MEDIA
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