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Tgt 18-35 Men 'Shutter Island' - Movie Association Opportunity

Provided by Paramount Pictures UK
Great license FREE promotional opportunities for a brand to work with this Leonardo DiCaprio film to be launched October 2009.

Tell us about the Opportunity / What is it?

Mark Ruffalo and Leonardo DiCaprio team up as a pair of U.S. Marshals who travel to a secluded island off the coast of Massachusetts to search for an escaped mental patient, uncovering a web of deception along the way as they battle the forces of nature and a prison riot in this Martin Scorsese-helmed period picture. Ben Kingsley co-stars as the head of the institution where the patient resided, while Michelle Williams portrays Leonardo DiCaprio's deceased wife, whose memory haunts him during the investigation.

What is the Marketing Objective?

- Build brand awareness - Increase brand loyalty - Big brand feel by associating with big cinema blockbuster - Build brand attitude - Drive sales through creating licensed products or promotions

How does it work?

Partner with Paramount, a leading International film distribution company for opportunities to link your brand with Shutter Island. - Exclusive & FREE Category Rights - Use of Film Assets - FREE Prize Fund (dependent on how much a brand will be promoting the film) - Preview screenings and screening programmes - Exclusive movie premiums - Money-can't-buy prizes - Trade Incentives - Licence free - All at NO COST - Further opportunities to develop limited edition products e.g. Monsters Chocolate Bar

Who's used it in the past?

This is a new licensing and sales promotion opportunity.

Features / Benefits

Movie association is a proven way of driving sales. Companies have seen significant sales increases when they've used such an association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contra DealThis film will have a 18-35 male skew.
16 - 24
25 - 34
Male
AB
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL20 Sep 09 - 10 Nov 09BRAND ATTITUDESALES PROMOTION
SPONSORSHIP / MEDIA
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