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Tgt ABC1s with In-flight advertising to UK passengers with Flybe

Provided by InviseoMedia
Target Flybe's 8 million mainly domestic passengers for a guaranteed minimum exposure of 40 minutes from 31 UK airports.

Tell us about the Opportunity / What is it?

InviseoMedia's patented in-flight tray-table is an innovative medium that delivers unparalleled dwell-time of 40 minutes. This provides guaranteed, uninterrupted exposure to a premium audience when the tray-table is stowed during take-off and landing. Our current airline partners are Flybe and Germanwings. Sources such as TGI, EMS, Acxiom and the CAA show that InviseoMedia offers an upmarket audience who are difficult to reach and even more difficult to engage with, many of whom are travelling on business. Find out more...

What is the Marketing Objective?

40 minutes of guaranteed uninterrupted exposure to a premium audience provides brands with an opportunity to truly engage with consumers. Objectives InviseoMedia can help clients meet include increasing brand awareness, encouraging consumers to switch brands or even a direct call to action. Independent research carried out by iCD Research reveals astonishing unprompted recall rates of between 28% and 34% and the longer attention results in consumers contemplating messages in more depth thus increasing brand/product image, consideration purchase intention.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details25-54 year olds, 74% ABC1. Even gender split.
25 - 34
35 - 44
45 - 54
Female
Male
AB
OUTDOOR / TRANSIT MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSAMPLING
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