This idea is archived

The Buzz on online behaviour.

Provided by Internet Advertising Bureau
To ensure the right people are viewing and interacting with your campaigns find out the buzz on your online audience's behaviour

Tell us about the Opportunity / What is it?

Advertisers increasing their online budget need to have a greater understanding of their online audience's behaviour, to ensure the right people are viewing and interacting with their campaigns.

What is the Marketing Objective?

The purpose of this report is to inform advertisiers about online behavior and thus to help them appropriatly implement their online marketing campaigns.

How does it work?

The image of the internet as merely the domain of young men is out of date; since the absorption of broadband, people are visiting an increasing variety of websites for an ever-broadening range of activities. There is a consistent thread of importance placed on the internet by the majority of those who use it - 75% of people go online everyday according to the IAB / RAB media consumption study. Why they go online and what they do varies from person to person and is dependent on age, gender, occupation, and interests. VIEW THE DOWNLOADABLE WHITE PAPER FOR THE FULL REPORT.

Who's used it in the past?

Internet is the fastest growing advertising medium, therefore the number of companies using campaigns like this one is very high. Companies who have used internet advertising include Interflora, Virgin, TMobile, Comet, Coke, Cadbury's.

Features / Benefits

Broadband internet, in particular, has transformed how we work, play, communicate, gather information and shop. Three-quarters (71%) of all Britons online are connecting through broadband according to BMRB, an astonishing figure up 45% on the same time last year.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details29.3 million people in the UK are now online
0 - 9
25 - 34
35 - 44
Female
Male
AB
ABC1
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSRESEARCH
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